Information
- Designation : Assistant Professor
- Email : ramkondasani@mba.nits.ac.in
- Phone : 9692713338
Key Notes
- Conference: International - 6
- Journals: 17
- Conferences: 6
- PhD: Guided: 6
- Post Graduates: Guided: 30
23
PUBLICATIONS6
DOCTORAL STUDENTS5
PROJECTSIntroduction [Biosketch]
- Lt. Dr. Rama Koteswara Rao Kondasani is a marketing professional and working as a Assistant professor in the department of Management Studies (DOMS) National Institute of Technology, Silchar since December 2019. Dr. Ram Kondasani did his PhD in Healthcare Management in 2016 from National Institute of Technology, Rourkela, and MBA from Andhra University. His areas of interest are customer satisfaction, loyalty, behavioural intention, service quality, value, and marketing analytics. He has more than three years of teaching experience in reputed institutes like Indian Institute of Engineering Science and Technology (IIEST), Vellore Institute of Technology (VIT), and one and a half year research experience as research associate in an ICSSR-sponsored project at National Institute of Technology, Rourkela. Dr. Ram Kondasani has also published a number of Research Papers in the journals of International repute. Currently his research focus on healthcare analytics, tourism service quality and marketing analytics.
Areas of Interest
- Services Marketing, Customer Satisfaction, Healthcare services, Marketing Analytics; Digital Marketing
| Institution | Year | Degree |
|---|---|---|
| National Institute of Technology Rourkela | 2016 | Ph.D |
| Andhra University, Andhra Pradesh | 2009 | M.B.A |
Teaching Experience
Vellore Institute of Technology (VIT)
Indian Institute of Engineering Science and Technology (IIEST)
Rama Koteswara Rao Kondasani and Raisha Yesmin, “Exploring the determinants impact of metaverse usage intention of consumers for apparel shopping”, In Proceedings International Research Symposium on Service Management 2025 (IRSSM-2025), July 15th 2025 - July 18th 2025, 2025, University of Mauritius, Indexed in Others, Ranking Internationally Reputed
Dr Vidya Patwardhan, Dr Rama Koteswara Rao Kondasani, Dr Madhukar Saxena, Dr Jitendra Patel, “Integrating Service Fairness as a Second-Order Construct in Explaining Satisfaction, eWOM, and Behavioral Intentions of Restaurant Diners”, In Proceedings International Research Symposium in Service Management (IRSSM) India chapter-24, January 18th 2025 - January 19th 2025, 2025, Online, Indexed in Others
Analysing Consumer Purchase Intentions for clothing brands in Assam Through Influencer Marketing
Mr. Sajid Ali
Enrolled: 17 July 2023
Completed :
20 May 2025
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
A Conspectus Study on impact of Covid-19 on the Consumer Perception towards Tourism in North-East India
Mr. Kingsuk Talukdar
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2020-2021
Autonomous sensory meridian response: Cues for determining how it influences consumer food buying decisions
Ms. Souriya Roy Barman
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2022-2023
Influence of social media on buying behaviour of luxury fashion Goods: A study on luxury shoes.
Ms. Lakee Buragohain
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2022-2023
Investigating the Impact of User Generated Content on Prioritization of Tourism Destination Selection: Effect of Travel Destination Image and Content Usage Satisfaction
Mr. Lawanish Pingal
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2022-2023
Assessing Customer Satisfaction and Loyalty Towards Amul Products
Ms. Prarona Dutta
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2022-2023
A study on how the customer experience of using a broadband service influences the customers to become a brand advocate
Mr. Sibanjan Purkayastha
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2022-2023
A study on the effect of demographic factors on consumer ethnocentrism in Assam
Mr. Abdul Hamid Laskar
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2021-2022
A Study on the consumer buying behaviour towards smart phones in Assam
Mr. Biswajit Patwary
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2021-2022
Consumer Preference and their purchase intention towards electric Vehicles.
Mr. Debabrata Dey
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2020-2021
The influence of E-service quality on Customer satisfaction & Repurchase intention: A case of online food delivery
Mr. Debajit Sarma
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2022-2023
A study on consumer perception towards fast food in Silchar
Ms. Mamta Bardia
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2020-2021
Consumer perception towards Green products
Mr. Md. Mehraj Uddin
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2020-2021
A study on consumer buying behavior for organic food products
Mr. Pratyush Pratim Dutta
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2020-2021
Customer Attitude towards Pet Care in Assam
Ms. Pubali Gogoi
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2020-2021
Consumer Buying Behaviour Towards Fashion Products Online
Ms. Shreyasree Sinha
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2020-2021
A Study on Consumer Behaviour aspects and Brand preference with reference to detergent powder
Mr. Sudipta Ranjan Gogoi
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2020-2021
Conusmer Preferences towards traditional based immunity booster products during COVID-19 pandamic
Mr. Vishnu Annamalai V
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2020-2021
A Study on Consumer Ethnocentrism and Patriotism on The Preference Of Traditional Silk Products Of Assam
Mr. Chiranjeet Kumar Baruah
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
Role of Ethical Marketing Practicies and its impact on buying intention in FMCG Sector
Mr. Jha Abhishekkumar Sanjay
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
Consumer Behaviour towards Olfactory Marketing and Market Innovation
Mr. Akhil Subham Sanga
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
Impact of select influential factors on purchase intentions of E-scooters in Assam.
Mr. Anindya S. Mahanta
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
Product packaging: A study on the design of product packaging of juice impacting consumer loyalty towards the brand
Mr. Deepak Kumar
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2022-2023
Study on Influence of Green Marketing on Consumer Purchase Intention of Cosmetic Products
Mr. Kushal Deb Roy
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
Unveiling the antecedents shaping E-Word-of-Mouth by consumers on social media within the Apparel Industry in Assam
Mr. Plabon Jyoti Dutta
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
Study on Impact of Ai-Driven Personalized Ad Recommendation on Social Media on User Purchase Intention
Ms. Ranjana Das
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
The influence of sports celebrity endorsement on consumer purchase intention of sports brand
Mr. Subhom Talukdar
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
Understanding Generation Z's Online Purchase Behaviour in India
Ms. Tumpa Dey
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
Influence of Korean Entertainment on the female viewers purchase intention of Korean beauty products in North-East India
Ms. Sirina Thapa
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2022-2023
Examining the influence of packaging attributes on consumer purchase decision for milk shake products in Assam state of India
Mr. Anand Kumar Karn
Completed :
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2022-2023
Antecedents and Consequences of Tourist Satisfaction: A Package Adventure Tourism Perspective
Rupam Deb
Enrolled: 11 March 2020
Completed :
11 June 2025
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2024-2025
Assessing attributes of religious tourism experience and Behavioural Intentions
Anirban Das
Enrolled: 11 March 2020
Ongoing
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2025-2026
Exploring The Determinants of Tourists’ Responsible Behaviour and Community Support for Ecotourism
Mrigakshi Borthakur
Enrolled: 29 August 2021
Ongoing
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2021-2022
Investigating the Continued Intention to Use Wearable Devices: An Integrated Framework of Engagement, Value, and Theory of Planned Behavior
Tripti Pandey
Enrolled: 23 August 2021
Ongoing
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Co Supervisor : Dr. Divesh Kumar, NIT Jaipur
Academic Year : 2021-2022
Impact of Social Media and Environmental Concern on Green Product Purchase Behaviour: Millennial Perspective
Rakesh Kumar Beuria
Enrolled: 2 May 2021
Ongoing
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Academic Year : 2021-2022
Healthcare Services
Natarajan Ravichandran
Enrolled: 10 August 2024
Ongoing
Supervisor : Lt. Dr. Rama Koteswara Rao Kondasani
Co Supervisor : Dr. Suganya Devi K.
Academic Year : 2024-2025
Awards And Honours
- Doctoral Fellowship Awarded from Indian Council for Social Science Research (ICSSR), New Delhi, from December 2012 to December 2014.
- Awarded as Best Associate NCC Officer from Ministry of Sports & Youth Welfare, Government of Assam for the year 2024-25.
Sl.No: 1
Title Of Research Project: " Examining Visit Intention among Potential Visitors in Barak Valley, Role of eWOM characteristics, Tourist Engagement and Trust: North Eastern Region (NER) Tourism Perspective "
Sponsored By: Indian Council of Social Science Research (ICSSR) North Eastern Regional Centre (NERC)
Overall Budget: Rs 120000
Duration: Feb 16, 2022 - Jun 15, 2023 (1 year 3 months 30 days)
Status: Completed
Principal Investigator: Lt. Dr. Rama Koteswara Rao Kondasani
Sl.No: 2
Title Of Research Project: " Analysis and Implementation of Branding Initiative to Improvising the Educational Program of Different Institute "
Sponsored By: National School of Management Studies, Durgapur Chapter
Overall Budget: Rs 375000
Duration: Jun 01, 2022 - Aug 31, 2023 (1 year 2 months 30 days)
Status: Completed
Principal Investigator: Lt. Dr. Rama Koteswara Rao Kondasani Department of Management Studies National Institute of Technology Silchar
Co Principal Investigator: Mr. Abhishek Kumar Indian Maritime University Kolkata
Sl.No: 3
Title Of Research Project: " Promoting Start up Intent for Aatma Nirbhar Bharat among Science and Technology Students in Institutes of National Importance "
Sponsored By: Indian Council of Social Science Research, New Delhi
Overall Budget: Rs 1500000
Duration: Mar 15, 2022 - Mar 15, 2024 (2 years)
Status: Completed
Principal Investigator: Prof. Rajeev Kumar Panda
Co Principal Investigator: Lt. Dr. Rama Koteswara Rao Kondasani
Collaborated With: NIT Rourkela
Sl.No: 4
Title Of Research Project: " Development of Structural and Administrative setup at SS Plugman Ltd, Dhanbad "
Sponsored By: SS Plugman Ltd, Dhanbad
Overall Budget: Rs 51000
Duration: Mar 15, 2022 - Jun 15, 2022 (3 months)
Status: Completed
Principal Investigator: Lt. Dr. Rama Koteswara Rao Kondasani
Sl.No: 1
Title Of Research Project : " Consultancy Project "
Sponsored By: Seacom Skills University, West Bengal
Overall Budget: Rs 600000
Duration: Oct 01, 2021 - Dec 31, 2022 (1 year 2 months 30 days)
Status: Completed
Principal Investigator: Dr. Rama Koteswara Rao Kondasani
Collaborated With: Seacom Skills University, West Bengal
| Sl.No | Award/Recognition/Achievement | Year | Approved agency |
|---|---|---|---|
| 1 | Best Associate NCC Officer | 2025 | Ministry of Sports & Youth Welfare, Government of Assam. |
| 2 | Highly Commended Paper Awards at the International Research Symposium in Service Management (IRSSM) India chapter-24 held online on 18 -19 Jan, 2025 | 2025 | International Research Symposium in Service Management (IRSSM) |
