Information
- Designation : Assistant Professor Grade-I
- Email : saurabhverma@mba.nits.ac.in
- Phone : 8059442520
Key Notes
- Conference: International - 15 , National - 4
- Journals: 22
- Conferences: 19
- Book Chapters: 12
- PhD: Guided: 2
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PUBLICATIONS2
DOCTORAL STUDENTS3
PROJECTSIntroduction [Biosketch]
- Dr. Saurabh Verma is a certified IP professional from World Intellectual Property Organization (WIPO) and working as an Assistant Professor in the Department of Management Studies (DOMS) at National Institute of Technology (NIT) Silchar Assam since 08 June 2018. He did his PhD in Intellectual Property Rights and Consumer Psychology in 2017 from National Institute of Technology, Kurukshetra. His area of interests are Intellectual Property Rights (IPRs), Consumer Psychology, Organizational and workplace Psychology. He has guided 02 Ph.D. scholars in the domain of IPRs and at present, 06 Ph.D. Scholars are pursuing their Ph.D. under his esteemed supervision. Dr. Saurabh Verma has also guided more than 60 Masters’ dissertations. He has conducted and attended a number of workshops and International conferences in the domain of Intellectual Property Rights and Consumer Psychology. He has also published a number of Research Papers/Articles in the journals of National and International repute. Presently, he is acting as a Principal Investigator of a Research Project on IPR funded by Department of Science and Technology (DST). He is also acting as a Project Director of a research project funded by Indian Council of Social Sciences and Research (ICSSR). He has delivered a number of expert talks on Intellectual Property Rights and related area of interests in different reputed organizations.
Areas of Interest
- Digital Marketing, Consumer Behaviour, Intellectual Property Rights, Industrial and Organizational Psychology
| Institution | Year | Degree |
|---|---|---|
| National Institute of Technology Kurukshetra | 2017 | Ph. D. (Marketing and Intelllectual Property Rights) |
| School of Social Sciences, New Delhi | 2024 | M.A. Psychology (Industrial and Workplace Psychology) |
| WIPO in association with School of Professional Studies, New Delhi | 2020 | PGDIPR (Post Graduate Diploma in Intellectual Property Rights) |
| Udemy | 2021 | Certification Program in Digital Marketing |
| UGC | 2011 | UGC-NET-JRF (Management) |
| Institute of Management Studies and Research, Maharishi Dayanand University Rohtak | 2011 | MBA Hons. (Marketing, Finance) |
| Manav Rachna International University Faridabad | 2009 | BBA (Marketing, Finance) |
Teaching Experience
National Institute of Technology Silchar
National Institute of Technology, Kurukshetra, Haryana (India)
National Institute of Technology, Kurukshetra, Haryana (India)
Saurabh Verma, Rohit Yadav, Sunil Kumar Yadav, Herlandi Andrade, “Understanding Household Hesitancy: Analysis of E-Waste Recycling Application Adoption among Indian Recyclers”, Cleaner Waste Systems, 2025, Indexed in Scopus, Quartile: Others
Ghosh, S., Gurusamy, M. &; Verma, S., “Green initiatives in Indian textiles”, Asian Textile Journal, 33(10-11), 58-61, 2025, Indexed in Scopus
Saurabh Verma, ““Does Social Media promotes Non-deceptive Counterfeiting? Empirical evidences from India””, In Proceedings Global Marketing Conference organized by Global Alliance of Marketing &; Management Associations (GAMMA)., July 20th 2023, 2023, Seoul
Saurabh Verma, ““The Role of Consumer Trust &; Attitude In Predicting Consumer Intentions Towards Cloud Kitchen In India: A Mediation Model Framework””, In Proceedings International Conference on Multidisciplinary Concepts in Management (ICMCM), July 30th 2023, 2023, GL Bajaj Institute of Technology and Management, Greater Noida in association with California State University, USA.
Saurabh Verma, ““The Transfer of Defence Technology Strike the War Dynamics””, In Proceedings International Conference on Multidisciplinary Concepts in Management (ICMCM), July 30th 2023, 2023, GL Bajaj Institute of Technology and Management, Greater Noida in association with California State University, USA.
Saurabh Verma, ““Inclusive Growth- A comparative study of South Asian Economies””, In Proceedings National Seminar on Development Challenges in South-West Asia and North-West India at Centre for South West Asia study,, February 6th 2016, Punjabi University, Patiala, 2016
Llussá, F., Verma, S., Chandel, A. K., &; de Souza Andrade, H., “Critical Factors in Intellectual Property Creation, Protection, and Commercialization Management Process in Biotechnology. In Biorefinery and Industry 4.0: Empowering Sustainability”, 2024, (pp. 345-363)., Cham: Springer Nature Switzerland.
Industrial and Workplace Psychology
Gaurav Deep Rai
Enrolled: 28 February 2019
Completed :
7 February 2024
Supervisor : Dr. Saurabh Verma
Intellectual Property Rights and Marketing
Ritu Raj
Enrolled: 12 March 2020
Completed :
3 September 2024
Supervisor : Dr. Saurabh Verma
Awards And Honours
- Awarded UGC NET JRF (Junior Research Fellowship) for Doctoral Studies at National Institute of Technology, Kurukshetra, June 2011.
